Cannabis Advertising in an Increasingly Crowded Market | Mediajel
Weed or Cannabis has always been looked down upon by the general public. For some, they are drugs that ruin the lives of young and misdirected individuals, while some fear the legal implications of the drug. Due to such an outlook, when it comes to Cannabis, products that contain the drug or its relative Cannabidiol often earn a bad reputation for no fault of its own. The bad rep led to a few brands dominating and profiting from the sector. However, the legalization of Cannabis and other cannabinoids, in many states in the US, led to the cropping up of several brands that sell a variety of products across the spectrum of human needs that contain CBD or Cannabis. Such explosive market results in brands struggling to stand out among the competition. What makes Cannabis advertising a challenging task? If a regular lifestyle company has trouble getting that edge in the market, the difficulty level reaches up to infinity for brands that sell CBD or cannabis products. Two main rea