MediaJel- Advertising & Marketing Agency

The presence of CBD or cannabidiol in the everyday products surrounding us is ever-growing, evident, and unignorable. Retailers offline, such as farmers, coffee-shops, and few of the drugstores sell the healing compound without any hiccups. But can we say the same ease exists for advertising CBD online, i.e., on Google? No. Even after the widescale decriminalization of CBD in different parts of the world, google ads CBD policy doesn’t seem to sway all that much.  What is cannabidiol, and what makes it different from marijuana? Chances are you have heard plenty of CBD, but still unaware of what it is. CBD is a chemical compound present in cannabis plants, better known as cannabinoids. What makes CBD popular is its capacity to bring about a wide range of beneficial effects on both the mental and physical well-being of the consumer. Cannabidiol comes in many forms, but the most common form remains the CBD oil. When you combine the extract of CBD with coconut oil o...

Weed or Cannabis has always been looked down upon by the general public. For some, they are drugs that ruin the lives of young and misdirected individuals, while some fear the legal implications of the drug. Due to such an outlook, when it comes to Cannabis, products that contain the drug or its relative Cannabidiol often earn a bad reputation for no fault of its own. The bad rep led to a few brands dominating and profiting from the sector.  However, the legalization of Cannabis and other cannabinoids, in many states in the US, led to the cropping up of several brands that sell a variety of products across the spectrum of human needs that contain CBD or Cannabis. Such explosive market results in brands struggling to stand out among the competition. What makes Cannabis advertising a challenging task? If a regular lifestyle company has trouble getting that edge in the market, the difficulty level reaches up to infinity for brands that sell CBD or cannabis products. Two main...

How to use marketing to help your cannabis business grow The United States’ legal cannabis and CBD industry are among the fastest-growing in the country. According to data released by ArcView Market Research and BDS Analytics, the legal cannabis industry has grown from $3.4 billion in 2014 to $10.9 billion in 2018. The report also projects continued industry growth, estimating it will hit $40 billion by 2024. While this explosive growth is a boon for the industry, it also represents a challenge for brands to face. As more companies enter the market, how does one differentiate? How can a brand make their products stand out on dispensary shelves stocked with countless similarly priced, similarly labelled products? One way to achieve this is with advertising. Advertising and marketing are vitally important to building a cannabis or CBD brand. It lets brands stake out a position in a crowded marketplace. It empowers them to start relationships w...

MediaJel is a full-service digital advertising and marketing agency with a focus on—and  understanding of—the cannabis industry. We help brands of all sizes navigate the complex  cannabis regulatory structure while increasing both brand awareness and ROI. If you have any  questions about how MediaJel can help you, reach out. We’d love to start a conversation .